San Antonio has long been known as Dallas Cowboys territory, but this past weekend suggested that narrative may be changing.
On Saturday, January 10, 2026, over 800 fans of the Houston Texans gathered in downtown San Antonio, converging in front of The Alamo to “swarm the city” ahead of the Texans’ upcoming playoff matchup on Monday, January 12, against the Pittsburgh Steelers.
The excitement was undeniable. Some fans began lining up as early as 3:00 a.m. to take part in the festivities, eager to be part of what many described as a historic moment for Texans fans in the city.
Texans’ Momentum Builds in San Antonio
As the Texans continue their on-field success, their fan base in San Antonio appears to be growing just as quickly. For the second year in a row, the Houston Texans organization sent its marketing team to the city, once again raising the Texans flag in front of the Alamo—a symbolic and strategic move signaling the team’s expanding presence in South Texas.
Attendance at this year’s event more than doubled compared to last year, prompting an increasingly relevant question: Are the Houston Texans becoming San Antonio’s team?
Community Investment Strengthens Local Ties
The numbers point to strong momentum. The official Houston Texans Fan Club of San Antonio now boasts nearly 8,000 followers on social media, a clear indicator of rising local support—and the organization has taken notice.
With the help of current San Antonio resident and former Texans player Marcus Coleman, the team has made intentional efforts to embed itself within the community. Through a collaboration with Coleman’s Corner, the Texans have brought free youth football camps and literacy initiatives to the area, including the NFL Tackles Reading initiative.
These efforts have resonated with residents and city leaders alike, strengthening the Texans’ relationship with San Antonio beyond the football field.
Cultural Connection Through “Somos Texans”
Coupled with the Texans’ “Somos Texans” initiative—focused on engaging Latino fans—the organization appears to be laying meaningful roots in a city rich in culture, community pride, and football passion. The outreach reflects a broader commitment to inclusion and long-term engagement rather than a one-time fan rally.
A Statement Made at the Alamo
Saturday’s event was filled with excitement, camaraderie, and unmistakable energy. Fans joined in a Texans Battle Cry, received limited-edition swag—including an exclusive Houston Texans cap created specifically for San Antonio—and proudly watched as the Texans flag waved in front of one of Texas’ most iconic landmarks.
Perhaps most telling were the voices in the crowd, with many first-time supporters openly declaring the Houston Texans as their new team.
As the Texans prepare to face the Pittsburgh Steelers in Monday’s playoff game, one thing is clear: Houston didn’t just show up in San Antonio—they made a statement. And San Antonio is listening.
