April Monterrosa Featured in San Antonio Express-News, Yahoo, and MSN

Recognition at both the local and national level continues to grow for Live From The Southside. Its founder, April Monterrosa, is also gaining recognition, recently being featured in the San Antonio Express-News. April Monterrosa San Antonio Express-News coverage has contributed to her rising profile.

April Monterrosa was recently featured in the San Antonio Express-News. The story was further amplified through national syndication on Yahoo and MSN. Furthermore, the feature highlights her journey as a media entrepreneur, storyteller, and community advocate. She is shaping the narrative of San Antonio’s South Side and beyond.

The article, written by Rhyma Castillo, offers a deeper look into Monterrosa’s upbringing, her entrepreneurial foundation, and the experiences that shaped her resilience and vision. From early exposure to business through her family to building her own brand, her story reflects both determination and purpose.

Today, she leads Live From The Southside, a multimedia platform that spans print, digital, social media, television, radio, and live community events. Since launching in 2020, the publication has grown into a trusted source for storytelling. It now highlights culture, business, leadership, and voices that drive San Antonio forward.

This level of media recognition not only affirms the work being done but also expands the platform’s reach. With visibility in the San Antonio Express-News and extended distribution across Yahoo and MSN, Live From The Southside continues to reach broader audiences beyond its existing readership. As a result, it is strengthening its position as a growing regional media brand.

: April Monterrosa at The Greenline

As exposure increases, so does opportunity. The platform continues to attract new readers and elevate its digital presence. In addition, it opens doors for larger partnerships, expanded coverage, and deeper community engagement. What began as a local publication has evolved into a brand with increasing regional and national visibility.

For the South San Antonio community, this recognition carries deeper meaning. It reflects the power of stories that have often gone untold, and shows the importance of having a platform that represents the people, culture, and experiences of the South Side with authenticity and pride. Moreover, it shows that the voices, businesses, families, and leaders from this community are not only worthy of attention. They are also being recognized on larger stages.

There is also a shared sense of pride in seeing a homegrown platform and a South Side Latina entrepreneur receive this level of recognition. It reinforces what many in the community have always known: that talent, leadership, and innovation exist right here. In addition, this moment belongs not just to one person or one brand. It belongs to a community that continues to show up, support one another, and build something meaningful together.

Live From The Southside has always been about more than media. It is about connection, visibility, and opportunity. As the platform grows, it continues to create space for local entrepreneurs, creatives, students, and community leaders to be seen, heard, and supported. For businesses and organizations, it also serves as a trusted platform for alignment. Notably, it offers authentic storytelling, engaged audiences, and meaningful community connections.

: Express News Team

Through her work, Monterrosa remains committed to amplifying stories that are often overlooked while also creating opportunities for connection, education, and community impact. Initiatives such as the Southside Book Fair, Southside Market Days, San Antonio Latina Legacy, youth writing programs, and partnerships focused on financial literacy continue to extend that mission beyond media. Today, they go into real-world change.

This recognition reflects not only Monterrosa’s personal journey but also the continued growth and momentum of Live From The Southside as a platform rooted in purpose and expanding in reach.

As the brand continues to evolve, the focus remains clear: to elevate stories that matter, connect communities, and build something that reaches far beyond San Antonio while staying grounded in the values that started it all.