About

 

Founded in 2020, Live From The Southside Magazine is a San Antonio–based lifestyle and travel media company headquartered in South San Antonio. The publication serves as a trusted connector and cultural champion. It highlights the people, businesses, nonprofits, and leaders who inspire, empower, and drive progress across San Antonio. It also features those making change beyond the city.

Through strategic storytelling and multimedia distribution, Live From The Southside connects readers to meaningful resources, opportunities, and experiences that preserve heritage while encouraging growth and innovation. Editorial coverage spans lifestyle, regional travel, automotive reviews, education, entrepreneurship, leadership, and stories that elevate the next generation.

Serving a passionate and engaged audience, the magazine remains authentic and forward-thinking. It expands its reach while staying rooted in purpose.

Live From The Southside was founded by award-winning media entrepreneur April Monterrosa. April is a San Antonio native dedicated to elevating voices and strengthening visibility for businesses and leaders across the region. As Publisher and Founder, April has built the magazine into a respected multimedia company. Moreover, the company has cross-platform reach through print, digital, television, and radio. It also engages audiences through newsletters and live event activations.

Through partnerships with KSAT-12, SA Live, and KLMO 98.9 FM — including The April Monterrosa Show — April extends the publication’s influence beyond traditional media. As a result, Live From The Southside is positioned as a recognized voice in San Antonio’s lifestyle and leadership landscape. She is also co-founder of San Antonio Latina Legacy, an editorial initiative honoring Latina trailblazers. This initiative celebrates those shaping the city’s cultural, political, and business future.

Signature Initiatives & Impact

Live From The Southside is committed to measurable impact through strategic programs and large-scale initiatives, including:

• San Antonio Latina Legacy — A dedicated editorial section honoring Latina leaders shaping the cultural, political, and business landscape.

• Youth Writing & Media Program — Publishing and mentoring emerging writers while creating pathways into journalism and communications.

• Literacy & Financial Literacy Efforts — Supporting education and long-term economic empowerment.

• Southside Book Fair & Southside Market Days — Signature events elevating local vendors, artists, authors, and entrepreneurs while strengthening regional visibility.

• Business & Vendor Directory — A curated platform connecting readers with trusted businesses and service providers across San Antonio.

Through partnerships with KSAT-12, SA Live, and KLMO 98.9 FM — including The April Monterrosa Show — Live From The Southside brings local voices to broader audiences across Texas and beyond.

Live From The Southside continues to expand as a leading lifestyle and travel publication, based in South San Antonio, recognized citywide, and growing regionally.

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