Aggie student Marc Anthony Mendiola, a proud Southside native and graduate of South San ISD, is kindling the holiday season in San Antonio with the “Joyful Generations Giveback.” Fueled by a passion for community service and a dream cultivated in his dorm room in Valencia, Spain, Marc Anthony is on a mission to bring joy and support to the heart of San Antonio.

Inspired by the belief that dreams, hard work, and positive social media engagement can make a difference, Marc Anthony orchestrates a transformative initiative to unite the youth and the broader San Antonio community. Follow his inspiring journey on TikTok and Instagram @livinloudwithmarc, where he showcases his dedication to making a difference during Christmas.

Beyond providing toys for underprivileged children at St. Pj’s Foster Home, located next to Mission Conception, Marc Anthony is committed to addressing their essential needs. From underwear and socks to toothbrushes and combs, he aims to secure resources often overlooked in traditional toy drives. His mission extends to highlighting the diverse needs of the children, including various hair and skin care requirements.

The centerpiece of this initiative is a Toy Drive benefiting St.PJ’s, a foster care home on the south side. Marc Anthony has garnered tremendous support from local businesses, including Red McCombs Martinez & Associates Law Firm and The New Aiden Hotel Downtown. These businesses generously host the Toy Drive, making Marc Anthony’s vision a reality.

What started as a dream has evolved into a community-wide initiative. Marc Anthony is expanding the impact with just 20 days until the big event on December 22nd. Market and vendor pop-up events are planned throughout the city.

Join us for an extraordinary event on December 22nd from 12 to 5:30 PM at Harlandale Memorial Stadium at 4002 Roosevelt Ave San Antonio, TX 78214. Experience the charm of local vendors, indulge in tasty food, witness a captivating car show hosted by RED McCombs, and groove to live music with radio hosts April Monterrerosa & Earl Hudson from 98.9 KLMO FM.  Be sure not to miss out on the açai bowls, coffee, and more from our fantastic local markets and food vendors!  Moreover, we contribute to a noble cause as we celebrate and collect toys for the kids at St PJ’s. Bring a toy to gain entry and prepare for an unforgettable event featuring exotic and limited edition vehicles!


Official Sponsors:

Martinez & Associates Personal Injury

Aiden Hotel by Best Western

Red McCombs

Live From The Southside Magazine

Event Name: Joyful Generations Giveback Toy Drive

Toy-Drive Period: December 1st-22nd

Participating Locations To Drop off Toy Donations:

Martinez & Associates: 2828 Goliad Rd #125, San Antonio, TX 78223

Red McCombs Drive Away Motors West: 7575 Culebra Rd, San Antonio, TX 78251

Aiden Hotel: 1103 E Commerce St, San Antonio, TX 78205

Together, let’s make this holiday season a little brighter for everyone.